Technology is a must-use tool to promote your new business

Category: Advice & Tips
Created on Thursday, April 26 2012
Written by JIST Publishing

Entrepreneurship QuizzesIf you’re starting a new business, technology can be your most helpful marketing tool. In his new book, Entrepreneurship Quizzes, author John J. Liptak, Ed.D., discusses the best ways to use technology to benefit your business.

“Technology is particularly useful in sales and marketing efforts,” Liptak said. “Sales and marketing can be a time-consuming practice that will challenge both your patience and persistence.…But the Internet has made the marketing of start-up businesses much easier.”

Here are some of Liptak’s tips to effectively use technology for your new venture:

“Given the power of the Internet, there are millions of customers waiting to be reached and attracted to your product or service,” Liptak said.

Source: JIST Publishing